Branding is strategic. Marketing is tactical.

Branding is vital to the success of any business or nonprofit, it creates your vision for the future.

02 has created new company brands and logos we have built brands from scratch into household names. We help established brands significantly grow in strength and resonance, we help brands connect with their target audiences.

02 helps organizations clarify, define and come to a consensus on their brand DNA, brand values, brand positioning, key messages, and target audiences.